Short, pronounceable names that read as a brand rather than a description. Every listing shows its price or is open to an offer, and every transfer completes through escrow.
Choosing a name, acquiring one that is already registered, or looking at what is available today. Each situation has its own route, and you are in one of them rather than in all three.
Naming and domain availability are one problem, not two. Discovery, generation, availability and acquisition in a single pass, so the shortlist only holds names you can actually secure.
Most good names are registered, and registered does not mean unavailable. We approach the owner as the intermediary, price the deal on dated comparable sales and complete the transfer through escrow.
A curated set of brandable names: short, pronounceable and ready to carry a brand. Price shown or open to an offer on every listing.
Not sure which one applies? Describe the situation and we will say which route fits, including when the answer is none of the three.
The naming consultation in five steps. Availability is checked at step three and not at the end, which is the difference between a shortlist and a wish list.
Step 1 of 5
What you do, who you sell to, what the company looks like in five years. Also the constraints nobody writes down: a name already in the family, a sector convention, a market you intend to enter later.
Step 2 of 5
Coined, compound and evocative names, each judged against the same criteria. That is what keeps the conversation on fit rather than on taste.
Step 3 of 5
No name reaches the shortlist before we know what it would take to secure it: registered or not, held by whom, and at roughly what cost. This is the step that stops the process ending in disappointment.
Step 4 of 5
A preliminary look for obvious collisions in your sector, early enough to matter. This is a screen and not clearance: the legal opinion is your attorney's, and we say so every time.
Step 5 of 5
If the name you choose is already registered, we can acquire it through our brokerage service, with the transfer completed through escrow.
Most people choose a domain once or twice in a working life. We do it every week, and we tell you when the answer is to keep looking.
A defensible range built from dated comparable sales, not from a model output. We say when that range is wide and why.
The transaction completes through a third-party escrow service. Funds release when the domain lands in your account, not before.
We guide you toward the name that fits the business, including when that name is not one of ours.
The marketplace works on a success fee with no upfront cost. The criteria and the terms are set out on the marketplace page.
Valuation, naming and local business strategy are three different practices. A byline that covers all three covers none of them.
Born in San Antonio, Texas, into a Mexican-American entrepreneurial family. MBA at the University of Miami, then digital analyst for local SMBs across Florida. Native bilingual in English and Spanish, with a close understanding of what local business owners face when building an online presence.
Local SEO, market analysis, digital strategy for SMBs, data analytics, U.S. Hispanic markets
Former M&A consultant who moved into domaining twelve years ago after working for a consulting firm in Dallas. He specializes in digital asset valuation and approaches domain names the way an investor approaches real estate: with data, comparables and a long-term view.
Premium domain valuation, comparable transaction analysis, U.S. market trends, acquisition negotiation
Started as a brand strategist at a Manhattan branding agency, working with Series A and B startups on brand identity. He observed that most naming briefs failed on the domain, and specialized at the intersection of brand strategy and domain acquisition.
Brand naming, digital identity, brand launch strategy, psychology of memorable names
The decisions most businesses get wrong, written by the people who do this work.
Complete guide
A brandable domain name is not the creative one or the short one. It is the one that survives six checks: memorability, pronunciation, market fit, extension, trademark risk and history.
Complete guide
A screening process for choosing a local business domain name that survives a second location, a new service line and a trademark check, with the city-in-the-domain trade-off laid out in full.
A domain name is the address a customer reads before they ever reach your site, and the one thing about a business that is hard to change later. Understanding how it works is the ground floor of every acquisition decision.
A beginner's walkthrough of how domain names work.
Three talks from people who negotiate domain transactions for a living, each covering a question buyers raise before they commit to a name.
Where trademark rights stop and domain ownership starts, and the checks worth running before acquiring a registered name.
Philippe Boos
Why a generic or borrowed name quietly limits growth, and how the right domain changes the way a market reads a business.
Kalin Karakehayov
Two senior brokers walk through a transaction end to end, from the first approach to an owner to the final transfer.
Mark Ghoriafi and Nathan Parker
Choosing a name, chasing one that is taken, or holding a domain the business has outgrown. Including when the answer is none of the three.
